Bula Pools, a pool cleaning company, came to me and needed help with creating a new logo. Bula is a greeting in Fijian, so we really wanted to play up that tropical aspect, and the client didn't want anything that was too "pool-y".

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We got fun with the L's to mimic waves in the water and added a geometric turtle that mimicked the sharp lines of the font we used.  The logo is youthful and contemporary, which makes them stand out from many of the older pool cleaning companies in their market who have outdated branding.