Sleep Origin is a subscription box company that helps new parents sleep train their newborns. Sleep Origin originally approached me for just a logo design, but we quickly added a website, subscription box, marketing inserts, social media graphics, business cards and envelope designs into the mix.

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Sleep Origin needed their branding to evoke a sense of calm, but also to be playful. The baby head icon became a central part of the branding and really drove the rest of the design aesthetic.​